Regional business built
AdAction EMEA, from a standing start
ElevenLabs · General Manager, United Kingdom
Build the UK market.
Stay close to the work.
I build markets from zero, earn enterprise trust and turn technical products into operating systems people actually use.
London, UK · GM operator · AI builder
Enterprise customers closed
Personally, across complex B2B sales
AI product adoption
50 colleagues using Whalehunter
People led
Cross-functional EMEA organisation
01
Why this role fits
A country GM who can make ambition operational.
ElevenLabs needs a UK GM who can:
01Own the UK strategy end to end
Proof point
At AdAction I held responsibility across Sales, Partnerships, Customer Success, Marketing, hiring and regional commercial performance.
02Lead the most important enterprise relationships
Proof point
I have personally closed around 100 enterprise customers and built trusted relationships with hundreds of senior decision-makers.
03Build commercial and technical capacity together
Proof point
I have hired across Sales, Account Management and Engineering, and led teams spanning product, delivery and operations.
I also work AI-first in a literal sense.
AII build the tools I need
Proof point
Whalehunter, TokenMeter, the campaign platform and workflow agents are working products, not presentation slides.
That makes me a stronger translator between customer ambition, technical implementation and measurable adoption.
01Own the country
Strategy, pipeline, delivery, KPIs and the team — held as one operating system.
+
Evidence
Built AdAction EMEA from zero to roughly $40M, profitable in nine months and above target every year.
02Win the top 30
Lead from the front on the UK accounts that can define the market.
+
Evidence
Personally closed around 100 enterprise customers and built hundreds of C-level and VP relationships.
03Build the founding team
Hire commercial and implementation talent without creating layers or losing velocity.
+
Evidence
Hired across Sales, Account Management and Engineering; led a 30-person cross-functional transformation.
04Make technical value real
Translate powerful AI into deployable outcomes that enterprises trust and adopt.
+
Evidence
Built and rolled out AI products used by up to 90% of the company, saving hundreds of hours of work.
One UK market · three routes to value
Commercial range that maps to the platform.
Different products open different executive doors. My background spans enterprise operations, global brands and hands-on AI product building.
From conversation to enterprise workflow.
Executive selling, customer delivery and cross-functional change — the operating experience needed to move an AI agent from demo to dependable business outcome.
Commercial edge · Enterprise transformationCredibility with brands and creators.
Facebook, PepsiCo, GroupM and 100+ enterprise advertisers provide a practical understanding of how marketing leaders buy, deploy and scale creative technology.
Network edge · Brands, agencies and mediaProduct fluency earned by building.
I use AI-assisted development to ship real products and automations, giving me the vocabulary and curiosity to work credibly with technical buyers and implementation teams.
Builder edge · APIs, agents and automation02
AI-first in practice
I do not just sell technology.
I build and deploy it.
Each product started with a real operating problem. I used modern AI development tools to build the solution, ship it and earn adoption.
01
AI sales intelligence
Whalehunter
A commercial workspace that brings account research, meeting context and AI-generated insight into one place.
02
Internal delivery system
Campaign Management Platform
A purpose-built platform for clearer hand-offs, campaign operations and cross-functional customer delivery.
03
Native macOS product
TokenMeter
A desktop app that tracks AI token consumption and model costs across providers.
04
Operational automation
Workflow agents
Meeting transcription, Slack knowledge distribution, scheduling and account-research automation.
03
First 180 days
Listen quickly.
Place the bets.
Build the system.
The first goal is not activity. It is a clear UK operating model that connects priority accounts, implementations, people and market presence.
Find the signal
Map the top 30 accounts, active demand, implementation friction and partner leverage. Establish one UK scorecard across pipeline, delivery and hiring.
Create lighthouse wins
Build executive plans for the highest-value accounts, align the right ElevenLabs platform to each use case and stay personally involved through deployment.
Turn wins into a market
Hire the founding team around proven demand, codify the delivery motion, activate partners and make customer outcomes the centre of UK awareness.
Initial thesis
Win a small number of visible UK lighthouse deployments across agents, creative and API — then turn their outcomes into the playbook, partner motion and market story.
04
Career signal
Built for moments with no playbook.
The through-line is ownership: launch, turnaround, scale and hands-on delivery across technology, media and consumer businesses.
AdAction
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Built EMEA from launch to approximately 50% of an $80M global business.
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